Meksa Advisor

March 4, 2022
9:30 pm

The original language of descriptions are in English. If you are seeing a different language, it means it is automatically translated.

Redesigning the Meksa Advisor Mobile App

In the ever-evolving landscape of financial services, Meksa Investment stands as a pillar of excellence in the Turkish capital markets. They entrusted me with a transformative mission: to reimagine and enhance their digital presence. The result was a comprehensive redesign of their Advisor App, a pivotal tool for investors and financial professionals alike. Join me on a journey through the evolution of this app, where functionality meets aesthetics in the world of finance.

Year

2022

Industry

Finance

My Position

Project Manager
UI/UX Designer

Country

Istanbul, Türkiye 🇹🇷

Transformation
(Before & After)

The Advisor App, in its previous iteration, was functional but in need of a modern touch. The interface lacked the visual clarity and intuitive design required for a seamless user experience. Navigating through financial data and insights felt cumbersome, making it imperative to embark on a transformational journey.

The redesigned Advisor App represents a new era in user-centric financial tools. The transformation involved a meticulous overhaul of the user interface and experience. From sleek visuals that convey data effortlessly to a streamlined navigation system, every aspect of the app received a thoughtful upgrade. The result? A user-friendly, aesthetically pleasing, and highly functional financial companion that simplifies complex information for investors and professionals.

The Challenge

Innovation often arises from the need to overcome challenges, and the redesign of the Meksa Advisor App was no exception. The challenge was clear: how to take an existing financial tool and elevate it to meet the ever-evolving demands of modern investors and professionals. This section delves into the hurdles faced and the strategies employed to tackle them head-on.

The challenge extended beyond the realm of design; it was a harmonious blend of technology and human-centric innovation. The financial sector is renowned for its complexity, and the Advisor App had to rise to the occasion. Striking the balance between a visually appealing interface and data-driven functionality was a delicate task. Additionally, ensuring the app’s compliance with stringent industry regulations posed an added layer of complexity.

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The Methodology

Behind every successful transformation lies a carefully crafted methodology. From user research and wireframing to UI design and rigorous testing, my methodology served as the compass that ensured a seamless and effective transformation.Throughout the methodology, a key focus was on user-centricity. User research was conducted rigorously, gathering insights from investors, financial professionals, and end-users to understand their pain points and aspirations. These insights became the foundation upon which the redesign was built. Wireframing and prototyping allowed for iterative testing and feedback, ensuring that every design choice was validated by real-world usage. The iterative approach not only enhanced usability but also enabled the integration of cutting-edge features and technologies. The result was an app that not only met industry standards but set new benchmarks for excellence in financial tool design.

The Result

The moment of truth. The redesigned Meksa Advisor App emerged as a testament to innovation and user-centric design. This section presents the fruits of our labor—a visually captivating, intuitive, and data-rich platform that empowers users in the realm of finance. Explore the app’s new features, enhanced functionality, and the positive impact it has had on the financial community.

As we conclude this journey through the transformation of the Advisor App, I want to extend my gratitude to the Meksa Investment team for entrusting me with this project. It was a privilege to collaborate on a project that marries technology and finance, shaping the future of digital tools in the industry. If you’re ready to embark on a similar transformative journey, let’s connect and discuss how we can elevate your digital presence.

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Meksa Advisor